If you are starting a business in E-Commerce industry, this list of domains will be the strongest candidates to launching your brand.

Creating a proper domain name is the first step for an effective establishment of e-commerce businesses. A domain name is as important as the brand name because it is a part of brand identity. Different from the business name, the domain identifies and distinguishes the establishment in an online environment. E-commerce domain names signal the function of a business, its benefits, and its values. It is also unique because no two websites can have the same domain. Therefore, business owners and managers need to ensure that their choice is the best possible option that describes and promotes the brand.


The Power of Right E-commerce Domain Names

It is not uncommon that business owners can ignore the power of a proper domain name. Sometimes, they pay more attention to other business elements, such as suppliers, advertising methods, or pricing. Hence, they tend to delegate the task of name selection to other people without controlling the process. However, selecting improper e-commerce domain names can sometimes be. A domain name is the address of the store in a virtual environment. Therefore, owners have to spend as much time and effort as they invest in planning physical retail stores. Sure, it is a challenging process because many company names are already taken. Continue reading to find out tips for creating catchy names and recommendations in case the desired name is not available. 


Brand and Domain Name

The business's brand name is no different from its domain name in functionality. However, people might sometimes misunderstand this statement. Being similar does not mean that the domain name should strictly be the same as the business name. Instead, the meaning it carries should be similar. For example, a domain name can be the slogan of an e-commerce business. Alternatively, it can consist of a combination of words that reflect the brand identity. Also, the website's design, together with the content, should be in coherence with the brand. If the brand image is different from what people observe on the site, they will feel like it is a click-bait. Therefore, they can lose trust in the business, which will damage the sales considerably. So, keep in mind that the domain name might not be the same as the brand name, but it should offer a similar message to the clients.



E-commerce domain names should be short and straightforward. The advisable length for the domain is up to four words. The reason for this rule is that the name should be easy to remember, pronounce, and type. When people cannot pronounce the words correctly, they might hesitate to tell the name because they are afraid of being ridiculed. 

Also, one of the best promotion methods is through Word-of-Mouth (WOM). It happens when customers spread positive feedback about the store to their peers and encourage others to use the services. The name should be simple, so that others can easily keep it in the minds. Memorable e-commerce business names help people recall them faster and directly access the website without facing errors. Hence, it is better to avoid complicated words, symbols, or many numbers in the naming process.


Strategies for Simple Names

Though short and simple company names are desirable, it is difficult to find one. There emerge new brands continuously, and domain names become unavailable quickly. The e-commerce domain names that look and sound appealing to you probably appeal to other people. Luckily, creativity is the key to creating unique names. One strategy for developing a simple name can be combining two similar spelling or sounding words. Another technique can be changing the spelling and creating a word that did not exist before, such as eBay. Optionally, people can use personal ideas such as their favorite nickname or name of their significant others. However, it is still questionable whether involving personal matters to brand identity is a useful practice. The reason is that the brand's success can be highly dependent on the individuals' behaviors, which brings additional risk. 


Be Unique

Business owners need to find untapped areas in the industry to generate different and creative domain names. Hence, they need to first start with competitor and industry analysis. If a competitor uses one type of naming, new e-commerce domain names should be in a different direction than that. Copying or using the same technique does not make the brand stand out. It blends into the competition and becomes one of the many other companies which is not desirable. By bringing an entirely new technique to the e-commerce names, people can ensure that many potential clients will notice their difference. 


Be Quick

We understand that choosing the right company name is essential, and it takes time. However, sometimes people spend way too much time by insisting on the unavailable e-commerce names. This process is not productive and only results in procrastination. People should accept that finding the perfect, dream name they wish can be problematic. There still exist many alternatives that have the same power to bring customers and successfully present the business. Hence, move on and try to select another domain name without giving up on vital factors. 

Owners should also consider that .com extension is the most famous Top-Level Domain. Getting a domain name with this extension can be hard because other owners also opt for it. Sure, its popularity makes it desirable. However, if it is not available, it does not mean there is no better option. Using creative extensions can even catch the attention of clients. Once the company becomes a well-established organization, there might appear a chance to purchase a .com extension.


Unlimited Brainstorming

It is advisable to write down some words that come to mind when thinking about the brand. People should write anything that springs to mind, including phrases, sequences, or even non-existing words. During this process, it is essential not to limit the website name ideas or oppose the offerings of team members. Any insight is good at this stage. Thinking that the name will not fit the e-commerce or it would already be taken will only kill the creativity. Only being open to changes and new ideas will help generate unique e-commerce domain names. 


Categorize the Names

A more practical approach to the naming process is categorizing them. These categories can be the same we discussed before, such as SEO- or brand-focused names. Alternatively, descriptive or abstract e-commerce business names are helpful groupings. Descriptive names usually show the function of the business. Meanwhile, abstract names typically have a hidden message or meaning. They mostly symbolize the company, instead of describing it clearly.

The good news is that these two categorizes mixes and creates many different types of powerful company names. It is useful for businesses because descriptive names are hard to find. Many companies try to get descriptive e-commerce business names because they instantly communicate the brand's message to the clients. Therefore, this category of names can be unavailable. 

Owners and managers need to note any descriptive, abstract, or mixed names they can think of. Do not be afraid to dig deeper. The domain name is the reflection of the brand identity. It creates bonds with the customers and makes the brand stand out. Hence, spend much time and find e-commerce store names that create a powerful image for the brand.


Brand Personality

One of the branding elements is the personality of the business. This term indicates the human characteristics of a brand. It might be possible that the brand has traits of a young person, cheerful, open to changes, and energetic. Another example can be a hero, who has superpowers, can do more than any typical person achieves, helpful, and bond. By thinking about brand personalities, it is easy to find useful e-commerce store names. The traits that explain the character can be used in the naming process. In this way, the domain name will fit the overall image of the brand. 

Personality is mostly related to emotions. Therefore, owners must think beyond the business functions, such as, and try to involve the emotions into the domain name. These emotions must create positive feelings towards the brand.


Check the Availability

After finding several e-commerce domain names, it is necessary to run an availability check. This step is helpful as it protects the brand from future problems. First, owners need to check if the domain is available. If not, they can use one of the four strategies mentioned in the last section of this page. Second, if the name is available, they can proceed to ensure none has registered the name. Copyright and trademark issues are vital. Hence, it is better to check patent matters of many regions, such as the US and EU, in case you wish to expand the sales globally. 

Next, managers need to make sure that the name is available in social media accounts. If the marketing strategy involves the dynamic usage of social media accounts, it is better to have a consistent name on all platforms. It looks more professional and unique to the customers when the name is applicable in cross-platforms. Lastly, one can search the name on Google. This step helps to find out what other links appear when the domain name is searched. If there are many negative links popping-up, it is better to avoid that name.



After deciding on the name, owners should also collect feedback from the target audience. It is necessary to find out whether potential customers are favorable to the e-commerce domain names. Businesses can receive feedback in many ways. For instance, they can organize focus group interviews. In this interview, they can ask customers what springs in their minds when they hear the name. Alternatively, their feelings toward the name can be checked. In this way, businesses will be able to assess the effectiveness of the e-commerce store names. They can even get ideas from the target audience and modify the name. 

Another method to collect reviews can be through online surveys. While focus groups include a few people, surveys can reach thousands of potential clients. Lastly, it is crucial to translate the name into different languages in case they mean something harmful and undesirable. 


Name Creation Techniques

Before we proceed to name creation techniques, it is better to define the difference between branding and visibility. Business owners should decide whether they want to have unique e-commerce domain names that promote branding or make the website easily discoverable. The first goal involves using brand name or slogan, which can be categorized as brand-focused names. The second objective requires target keywords in the naming, which is SEO-focused. Owners can make their decisions by analyzing their target audience. If their potential clients come from organic search traffic, it is better to use keywords in the e-commerce business names. However, if the business relies on traditional marketing or social media, PPC, owners will be better off by using brand elements. There also exists a mixed approach, where the name is both SEO- and brand-centric.


Categories of Names

There exist many ways to group the name types, but in this section, we will focus on two common categories. These are Brand-Focused and SEO-Focused names because they mostly cover all necessary elements in the groupings.



This type of name usually reflects the brand name, slogan, or values of the businesses. For example, is an example of brand-centric names because it is the name of the organization. The function of this category is communicating the benefits, and the values of a company. Such naming can be helpful for new e-commerce stores that want to establish brand identity and gain popularity steadily in the long term. However, most established organizations use this type of naming because their clients are already familiar with it.



Search Engine Optimization helps companies to have better rankings in search results. If a potential client is searching for the item a business sells, SEO ensures that the website is visible to the user. Hence, it increases exposure and sales volume. One of the fundamental elements of the SEO process is the keywords. They are best to explain the essence of a business or an organization. Therefore, e-commerce domain names sometimes include keywords to optimize the website for search results. Keywords such as fast delivery, online sales, shop, or store, and e-commerce can be used in the e-commerce business names. This category's function is to provide quick access for potential clients, rather than establishing a strong brand identity. As people do not need to be familiar with the brand to access the website, SEO-focused naming is best for new organizations. 


Issues with SEO Naming

While using a keyword in the e-commerce domain names is an excellent strategy to attract clients, it also has a limited benefit. Ranking better for one keyword is not enough for a website. Businesses need to appear on top search results in many keywords, which will not be utterly achievable by the domain name. Another problem is that exact-match domains are usually unavailable because competitors might also pursue this strategy. Moreover, these names can be expensive and might sound bland. It looks like an e-commerce business did not put much effort into coming up with an original name. Lastly, such names can be restrictive if the company wants to expand. For example, a name like will not be suitable when the e-store decides to sell other items besides gadgets.


Branding Elements Technique

If an owner wants a brand-focused name, this technique can be helpful. First, people need to choose up to 15 words that describe the business the most. For instance, words like "health," "regeneration," "green," "self-care," "strong," etc., can be descriptive for an e-commerce business selling healthy products. By finding the synonyms to these words, it is possible to extend the list further. Later, one of them can be added to the brand names to create e-commerce domain names. 


Proverbs and Phrases

Another technique for creating e-commerce domain names is using sayings or phrases. After finding the words that describe the business personality, one can check if there are sayings or famous quotes related to that word. After finding several sayings, people can check whether they fit the brand message. Also, they need to find a way to shorten the phrases to create a simple domain name. 



This method joins two words in a fun way that overlaps the sounds. For example, "Hangry" is the combination of "Hungry" and "Angry," or "Listicle" is made from "List" and "Article." Such names are creative and catchy. People can find the words portmanteaus words on online platforms. However, both of the individual parts should be related to business activity and deliver a message to potential clients.


Common Mistakes Made in Naming

Despite the multitude of existing information for creating e-commerce domain names, people still make mistakes. Such company name mistakes do not only affect their brand images, but also lead to decreased sales. Hence, it is crucial to go through this list of errors to make sure the e-commerce names are appropriately created. 


Identical Names

Sometimes businesses observe that a particular name became popular quickly. People think that if they find something similar to the dominating competitor's name, then they will also benefit from their techniques. However, choosing similar names to the competitors damages one of the desirable characteristics of branding, which is the uniqueness. Such names show business as a copy-cat, and a low-quality alternative of the dominating competitor. Hence, companies should prefer original, distinguishing e-commerce store names, instead of similar ones. 


Uncommon Domain Extensions

Though some experts claim that domain extensions such as .com, .net, .io do not matter for the business's success, it can be vice-versa in the case of new businesses. When a well-established, popular e-commerce website benefits from rebranding and uses a different domain extension, it does not hurt its business. The reason that customers are already familiar with the site and the quality of service supersedes the naming. However, for newly established e-commerce businesses, the domain name extension has high importance. If they do not use popular extensions such as .com or .net, people get suspicious about the quality. Also, uncommon extensions make e-commerce names hard to memorize and recognize. 


Difficult Language

E-commerce store names should be easy to remember and tell. Its spelling or pronunciation should not create challenges for potential clients. If a business was once local and want to extend its operations to the global level, it is better to choose a simple name for everyone, no matter their nation or language. Otherwise, people do not establish bonds with the brand because they will feel like strangers to it. It is essential to check if the meaning of the name changes in different languages because a negative meaning can considerably damage the brand image. 


Generic Naming

Business owners usually get so engaged with the other parts of their operations that they do not want to put much effort into naming. Hence, they delegate the task to other people, like their partners. As a result, the generated e-commerce domain names are mostly outdated. People should avoid this problem by doing extensive research in their industry. The way competitors name their businesses, or the preferences of the clients can indicate the naming opportunities. In this way, business owners can find out the industry trends and branding to create unique e-commerce business names.


Subtle Meanings

A name carries vast importance for a business because it conveys the essence of offerings. It can signal clients the reliability, quality, or innovativeness of e-commerce through its meaning. Yet, sometimes people find names with subtle meanings. Even if the name indicates a valid message, customers cannot see or understand it. In this case, business managers should make sure that they share the meaning in their channels. For example, they can explain to customers what the name signals in their websites' "About Us" sections.


What if Your Domain Name is not available?

Currently, there exist over 1.5 billion websites. This number makes it difficult for people to find desirable domain names for their businesses. However, it is unnecessary to change the name entirely and find a different option that does not fit the business specifications. Domain availability issues can be significant for businesses that cannot use their brand names for the website. Yet, business owners can still enjoy their first choices if they modify it slightly. Here are four techniques that are useful when the e-commerce domain names are not available for businesses:


unavailable domain name


Different Extension

Though many businesses try to get common extensions such as .com or .net, trying a different option can help owners to create a right domain name effectively. We understand that it might be better to use popular extensions to look more professional and reliable. However, other extensions are not a barrier to success if the business offers high-quality service. Sooner or later, people will start not to pay attention to the domain extension and consider other factors, such as accountability, speed, and customer service in their choices. 

Additionally, there emerged new extensions which do not only make the desired e-commerce names available, but also makes the name catchy. For example, an extension like .store is a perfect fit for e-commerce business because it immediately signals the business description and helps to shorten the name. Instead of creating, one can enjoy the domain name as short as 


Modifying the Name

Simple tricks with the name can facilitate business owners to get their preferable e-commerce domain names. Adding an article or a short adjective related to the business can be some options for keeping the brand name. For example, if the brand name is XYZ, and is taken, a business owner can opt for or Small tweaks related to the business are the right solution for domain unavailability. By adding store, shop, bazaar, emporium, market, or outlet words, it is possible to create a new domain with the existing brand name. 

Another option can be using brand elements, except the name in the domain. If the brand name is not available, business owners can use the slogan, motto, values of the organization, or any other phrases that reflect the service benefits. Such an approach will solve the problem and generate a unique, memorable, and distinguishing name for the website.


Purchase the Name

There exist some individuals who acquire the e-commerce store names to resell it in the future for a higher value. If the domain name is not available, it might be possible to purchase it from the owner. Domain tools like Whois help find the owner of the domain you want to get. If the domain is not actively used, then there is a high chance that the owner will be willing to sell it. However, if the owner utilizes the website for his/her purposes, it can be hard to convince. In any case, this solution is also worth trying.


Take Legal Action 

The final solution is taking legal actions against the owner of the domain name that is the same as your brand name. The laws protecting Intellectual Property rights regarding the trademark give advantage to the e-commerce domain names when owners register the name first. If you are the owner of the trademark, then you can challenge the party who uses your business name in the domain. Yet, small businesses might not prefer this solution as it is a costly and time-consuming process.