Written on 05.31.2020

Marketing Company Names: 7 Simple Rules To Name A Brand

Good marketing company names should have an individual feel or vibe when people mention it or when it's advertised. Let's discuss how to achieve that.
Marketing Company Names: 7 Simple Rules To Name A Brand

Ernest Atta Adjei


It may seem simple at first, but generating marketing firm names can be challenging at times. Sometimes it gets tricky and fun and can be an exciting part of your business journey. But it's not unusual to see business owners struggling to come up with good marketing company names. 

One important thing to understand right away is that generating unique business names is highly relevant and should be done with patience and precision. However, if your business has so many flaws, for example, with your customer service, products, or services, an excellent company name won't do you any good. 

Remember that a great company name won't entirely make or destroy your business, but it can have a significant growth impact on your business. Just don't focus on one thing and leave the others undone.


Generating Marketing Company Names Ideas From The Ground Up

When brainstorming on how to generate marketing business names, the key is to search for the business name that identifies who you are and the purpose of your business.

Of course, you'd want a name that's memorable and unique from other marketing business names. But according to the CEO of Cleveland marketing company, Ivana Taylor, it's relevant to have a strong message and a story behind your company name.

She further stated that you should craft an excellent marketing message before you name your company, acquire business cards, and begin spending on advertising your business.

With that little knowledge, let's find out the seven rules to name your business.


7 Simple Rules To Generate Marketing Company Names

The Originality Of The Name

marketing company names


In 2016, there was a trademark infringement between Louis Vuitton, a reputable fashion designer, and a South Korean fried chicken restaurant. It shows how a lack of originality can have adverse consequences on your business.

Louis Vuitton sued the restaurant due to the name "Louis Vuitton Dak" and how their logo resembled Louis Vuitton's fashion brand. Of course, the court ruled the case in Louis Vuitton's favor. But the restaurant was fined an additional $14.5 million when they changed the name again to "Louisvui Tondak." 

Copying another business name is not only a cheap trick, but it's also not original and can cause your business to collapse. And it doesn't matter if you "take inspiration" from a company that's not in the same market niche.


Maintain Your Focus

Maybe you have a global vision for your company. So you may attach "enterprise" or "global" to your website name ideas. Even though it's great and all, your customers are searching for experts in your business niche, and they can be put off by the attached names.

When it comes to marketing businesses, those likely to be successful are those that focus on a specific area, and their business name hints what they do. So stick to your focus and come up with a name that reflects the core of your business. Let that be a crucial step when deciding on your marketing company names.


Don't Limit Your Business

It's good to align your focus to a specific marketing business aspect when developing your business name. But don't limit the business by making it particular to a distinct location. 

Related: How to Create Tech Company Names

You may be serving a specific area or operating in a local market, but it's not advisable to include the town or city when coming up with marketing firm names. It will put a limitation on you in the future, especially when you want to branch out. 

Unless, of course, you plan to stay as a small business. Even so, it's a smart idea to select a business name that can allow you to scale up.


The Look Is As Important As The Name

You have to consider the appearance of the name. What will your business name look like on a designed logo? If you don't get a fantastic design, it can affect your brand the same way the name can.

Here's an example.

In 2014, Hershey redesigned their business logo, and it immediately spread through all social media platforms, but not for a good reason. Previously, their logo had a 3D Hershey's Kiss. But the company changed the 3D to a 2D kiss beside the name. 

People were not impressed by the new design because, according to them, it looked like the popular emoji "poop." Yes, it looked like a steaming pile of poo!

So what's the lesson here: Hershey is a reputable company that is over 100 years old. The new design did not hugely affect their company, but that might not be the case for your business.

Always include feedback when designing your company name. And listen to what your customers are saying regarding your design logo.


The Feel Of The Business Name

Good marketing company names should have an individual feel or vibe when people mention it or when it's advertised. When generating marketing firm names, it should have positive energy because doing so can increase your marketing promotions in the future.

It may be subjective, but a top company name should have "life on its own," yet deeply rooted in professionalism. In other words, make it have a positive impact.


Go With The Simple Style

marketing business names


You may come with marketing company names that are cool and fit your brand's personality. However, you notice that your customers can't pronounce or spell the cool name due to how complicated it is or it's confusing variations (For example, is it lynx or links?). 

Even though your customers may eventually learn the name, it's recommended that you keep it simple and free from confusing variations. What sets a great company name apart is its simplicity and memorability. With that, your customers can remember the name from the get-go.

So the simple rule is to keep the names simple when generating marketing company names. You can lose a lot of customers due to complicated names or confusing words. 


Check For Availability

As part of developing a name for your business, ensure that the selected business name is available. Aside from that, find out if the name is similar to another business. It will help you avoid any future complications due to infringements. There are numerous online tools to check if your business name is available. Use them to check if the business name you choose is available.


Final Thoughts

From the fundamental psychological perspective, people give names to things to get the mysterious meaning of words, understand the background story of the business name, the expression of the company name visually, etc.

Remembering these things can get you the idea of good marketing company names. And the impact it can have done just being a business name. The business name can also showcase the personality of the business.


It's a crucial factor when developing creative company names. Take considerable time to understand your company goals and use that to generate a great business name.

Thank you for reading!


If you're somehow facing a challenge and getting frustrated with choosing marketing company names, we can assist you. We have marketing domain names that come with on-point design logos to help your business kickstart. Don't hesitate to call us. We are always there to support your business. Get in touch now! 

Your brand’s cosmic growth starts today.

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